Privacy Policy


Madrid, October 20th, 2021 version

Optima PLC Tracking Tools S.L. (“Optima”) is committed to protecting and respecting your privacy.
We declare that the entity providing service through the Internet website is Optima PLC Tracking Tools S.L.  (Private Limited Company).

By visiting and/or by providing personal data to us through other means you are accepting and consenting to the practices described in this policy.
This document is designed to give a clear explanation of Optima´s data processing practices.
Please read the following carefully to understand our practices regarding your personal data and how we will treat it.

  • You have the following rights:

    • To be informed about how we obtain and use your information
    • To ask for a copy of the information we hold about you
    • To have your information rectified
    • To ask us to restrict processing of your personal data
    • To request to have your information erased (Right to be forgotten)
    • To object to the processing of your information (e.g. for direct marketing purposes)
    • To have information you provided to us, returned to you, or sent directly to another company in a structured and commonly used and machine-readable format where technically feasible (Data Portability)

    To send a request in relation to any of these rights or lodge a complaint, please submit a written request to

  • Collection of your personal information

    We collect your information when you correspond with us by telephone, e-mail, networking events, business meetings or through social media such as LinkedIn and should you complete any forms on our website
    We may also be given your name and basic contact information as a result of a referral from someone often in your network and/or in our own network.
    We collect your personal information for legitimate business purposes, which includes processing registrations or enquiries, keeping you informed about new event, products or offers and providing the best possible service to you.
    Optima is the sole owner of the information collected on its site

    Use of your personal information

    The personal information you provide is being collected for legitimate business purposes, which includes processing registrations or enquiries, keeping you informed about new event, products or offers and providing the best possible service to you.
    Whenever we process data for these purposes we will ensure that we always keep your Personal Data rights in high regard and take account of these rights. All information provided by you will be held in the strictest confidence.
    We will only collect the personal information that is necessary for the purposes mentioned above. It includes the following and is limited to:

    Full Name & Job Title
    Company Name & Address
    Email Address
    Interest Areas & Preferences

  • Personal Data is collected for the following purposes and using the following services:
    The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

    Google Analytics (Google Inc.)
    Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.
    Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
    Personal Data collected: Cookies and Usage Data.

    Display Advertising extension for Google Analytics (Google Inc.)
    Google Analytics on this Application might use Google’s Interest-based advertising, 3rd-party audience data and information from the DoubleClick Cookie to extend analytics with demographics, interests and ads interaction data.
    Personal Data collected: Cookies and Usage Data.

    Remarketing and behavioral targeting
    This type of service allows this Application and its partners to inform, optimize and serve advertising based on past use of this Application by the User.
    This activity is performed by tracking Usage Data and by using Cookies, information that is transferred to the partners that manage the remarketing and behavioral targeting activity.

    Remarketing through Google Analytics for Display Advertising (Google Inc.)
    Google Analytics for Display Advertising is a remarketing and behavioral targeting service provided by Google Inc. that connects the tracking activity performed by Google Analytics and its Cookies with the Adwords advertising network and the Doubleclick Cookie.
    Personal Data collected: Cookies and Usage Data.

    AdWords Remarketing (Google Inc.)
    AdWords Remarketing is a remarketing and behavioral targeting service provided by Google Inc. that connects the activity of this Application with the Adwords advertising network and the Doubleclick Cookie.
    Personal Data collected: Cookies and Usage Data.

  • Optima does not sell, rent or lease its customer lists to third parties.

  • Our electronic marketing mail communications with you operates on an opt-out basis. Our communications inform about laboratory productivity and operational excellence, provide market related information and market our services that we believe to be of value to you.
    If you no longer wish to receive newsletters or promotional materials, you may opt-out of receiving these communications. You can do it by following the unsubscribe link placed in the footer of the promotional email.
    You can also simply contact  and ask to be unsubscribed.

  • Optima will make every attempt to keep your personal data accurate, complete and up to date.
    If your personal information is incorrect or if you no longer wish to receive information from Optima, we will endeavour to correct, update or remove your information as swiftly as possible.
    This can be done by e-mailing

  • Optima´s webpage might contain some links to other sites. Please be aware that Optima is not responsible for the privacy practices of such other sites. This privacy statement applies solely to the information collected by Optima.

  • Optima has taken strong measures to protect the security of your personal information and to ensure that your choices for its intended use are honoured. We take strong precautions to protect your data from loss, misuse, unauthorized access or disclosure, alteration, or destruction.
    Access to all of our users’ information is restricted in our office. Only employees who need the information to perform a specific job are granted access to personally identifiable information. The servers that we store personally identifiable information on are kept in a secure environment.

  • The personal data we hold is stored on Optima servers and on the servers of cloud-based database management services located in within Europe and outside Europe. Optima retains data for the duration of the customer’s or member’s business relationship with the Optima. For more information on where and how long your personal data is stored, and for more information on your rights of erasure, please contact the Optima’s data protection officer at

  • The internet is a global environment. The data that we collect from you may be transferred to, and stored at, international destinations, including destinations outside the European Economic Area (“EEA”). It may also be processed by international staff or data processors outside this area, who may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services
    Optima will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.
    If you do not consent to this transfer, storing or processing of your personal information please email  indicating your wishes.

  • From a continuous improvement process point of view, we reserve the right to add to or amend this privacy policy at our sole discretion. These changes might be communicated to you if considered of relevant impact to the management of your privacy data.
    In such case the ‘last updated’ date will be amended accordingly.
    Please review our privacy policy on a regular basis to make sure you have read the latest version and you understand what we do with your personal information.

  • For the purpose of the GDPR, the data controller is Optima PLC Tracking Tools S.L.
    Optima respects your right to privacy. We ensure all data is managed lawfully, fairly and transparently and we do not use third parties to also acquire data.
    You have a right to be forgotten and can email us at  to request your personal data or any information related to privacy.

  • Optima PLC Tracking Tools S.L. (Private Limited Company), a Spanish commercial enterprise with the following data:

    Tax ID: ES- B87596128
    Registered address:
    Camino Tomillaron, nº 9, 3ºD
    28231 Las Rozas de Madrid Spain

    Optima PLC Tracking Tools S.L. (Optima) provides a productivity tool for managing resources of the laboratories. Optima has offices in Madrid and in Milano.